Avant PerSe was born out of a quiet craving to elevate and celebrate great taste.

T-shirts that made people think. Curated for the culturally fluent, inwardly sharp, and deeply discerning.

Hence, we built a brand for the selective few, those who’ve underlined Orwell at 2am, whose playlists swing from Lana del Ray to Radiohead, who understand Frida beyond the clichés, and who’d rather reread Austen than follow what’s trending.

Avant PerSe is for people who have great taste and know it.

People who don’t want to wear logos they want to wear meaning.

People who want their T-shirt to start the conversation or end it.